We build entrepreneurs, not passengers.
HomePros is Arizona's tech-first brokerage — real broker support, elite training, and the freedom to keep NAR or go independent. Your career, your terms.
Everyone rents the same software.
We built the part you can't rent.
Let's be honest — the CRM everyone brags about, Follow Up Boss with Zillow Pro built in, we give you that too. It's the best in the business and we didn't invent it. What we did build is a layer of AI tools built on how a 21-year broker prices and how appraisers choose comps. We built our own.
Connected live to the MLS, processed by Anthropic's Claude — two brains and a live feed, every time you run a number.
Live MLS comps with a broker's judgment and an appraiser's discipline.
Not a Zestimate. Not an automated AVM. Not a generic AI wrapper. It's a direct connection to the MLS — the full agent-side record, not the scrubbed version consumer sites show — and it prices the way your best agents do.
Two brains in one tool: a broker with 21+ years in the business, running comps with the exact parameters agents actually use — plus an appraiser's discipline: comps sorted by condition, held to size and recency limits, and read net of seller concessions. It knows how every comp was financed — FHA, VA, conventional or cash — and flags appraisal risk before your buyer finds it. And it doesn't stop at comps. It hands you a report branded to you, ready to walk your seller through real pricing strategy.
- ✓ Connected live to the MLS — current listings and solds, not estimates
- ✓ Appraisal-style comp selection: condition, size, recency, net of concessions
- ✓ Broker strategy layer — priced the way top agents price
- ✓ Branded client report, ready in minutes
A pricing and research tool for licensed agents, not an appraisal. You remain responsible for your own work, and your designated broker supervises it.
See it live on a call →Turn a messy inspection into a clean, professional BINSR — in minutes.
The inspection response is where deals get tense and hours disappear. The BINSR Assistant drafts it for you — on both sides of the table.
Representing the buyer? It drafts the inspection notice straight from the report, with a Drafting mode and a Walk-through mode. Representing the seller? It drafts your response. Either way, it comes out organized, professional, and in the right Arizona format — so you look sharp, protect the deal, and keep it moving instead of staring at a blank page.
- ✓ Buyer-side drafting from the inspection — Drafting & Walk-through modes
- ✓ Seller-side response drafting
- ✓ Clean, professional language that protects the transaction
- ✓ Built for Arizona contracts and the BINSR form
HVAC — service unit and provide certification of proper operation.
Roof — repair flashing at chimney penetration per inspection §4.2.
Electrical — install / repair GFCI outlets at kitchen and exterior.
Casita Check
Enter an address and see if the lot allows a casita. Pulls parcel data straight from Maricopa County records, checks each city's casita rules and Luke Air Force Base zones, and gives your client a bilingual report.
Deal Desk
An AI drafting assistant for contracts and counteroffers, built on Arizona forms. You review every word, and your broker is one call away.
Pipeline
AI on top of Follow Up Boss. Ask who to call today, find past clients, and line up tasks, with nothing sent without your OK.
Ask Ada
Instant answers on Arizona licensing and real estate rules, from the team that owns the school.
Weekly emails
Fresh client emails written for you, in English and Spanish. Copy, send, and stay top of mind.
Content
Ready-to-share market articles with images, built from current stats across multiple market sources.
My Wins
Close a deal and a branded social card is ready automatically, pulled from the MLS.
Link page
Your own link-in-bio page that works like a funnel: it captures home valuation requests and shows off your closed deals.
Open house
An editable page for every open house you host. Visitors sign in, and they land in your CRM.
Broker updates, events & vendors
Direct updates from your broker, team events, and a vetted vendor list in one place.
Start your path to 100.
- 01Answer four quick questions.
- 02We match you to a track: Performance 100% or Split + Guidance.
- 03Talk with Josh about your numbers.
- 04Get your plan, with the exact terms in writing.
100% confidential. Your current broker will never know you applied.
Where are you today?
Leave NAR? Stay NAR?
You decide — the support never changes.
Most agents don't need a new broker. They need options. HomePros runs two entities under one roof so you keep control of your dues, your forms, and your business — with the same people in your corner either way.
Stay a REALTOR®
For agents who want full NAR benefits and association tools.
- Full MLS & Supra access
- AAR forms & contracts
- Full NAR member benefits
- Complete HomePros tech & training
Go independent
For non-NAR agents who want MLS access without national dues — via the MLS Choice program.
- Full MLS & Supra access
- Industry-standard forms & contracts
- No NAR & no AAR dues
- Same tech, same training, same team
Everything you need to run your business — in one place.
Other brokerages hand you a login and wish you luck. We hand you a system, real guidance, and a creative team. Fewer scattered tools, more closings.
Integrated tech stack
Follow Up Boss — the CRM built by Zillow — with Zillow Pro inside it: real buyer-intent signals, AI-recommended follow-up, and a Premium Agent Profile that keeps you in front of clients on Zillow. Plus transaction and compliance management, all connected.
Training that compounds
Every HomePros agent attends classes at Avance School of Real Estate free — contracts, negotiation, branding and CE, year-round. We teach it, test it, and help you live it.
In-house media team
Closing-day videos, short-form reels and branded content through MediaPros. We don't just market properties — we market you.
Broker support, 24/7
Approachable, accessible brokers who actually pick up. New agent or 20-year veteran, you'll never be stuck on a contract at 9pm again.
Compliance-first
Your license is your livelihood. Every week in Lead Lab, Josh works through selling, contracts, and the compliance and law that keep you clean and licensed — so you grow without stepping on a landmine.
Wins that market themselves
The moment you list, go pending, or close, your post is already designed and waiting. My Wins turns a closed deal into a branded social card automatically — no design tool, no waiting on anyone, and no closing that quietly goes unmarketed because you were busy starting the next one.
Know your number before you chase it.
Plug in your income goal and see exactly how many closings, leads, and monthly conversations it takes. Then let's build the plan to hit it.
Conversion benchmarks by source
- Past client / referral: highest intent — 10–30%.
- Database / SOI: 5–10%+ with consistent cadence.
- Portals (Zillow / Realtor.com): ~3–5%; top teams 7–9%.
- Paid online (PPC / Meta / SEO): ~1–2.5%; 5%+ with elite follow-up.
- Pro move: use your own last 12 months and re-forecast quarterly.
Put your numbers in front of HomePros.
Leave your info and we'll reach out to help you turn these numbers into a real pipeline. Every agent is different — so we build it with you, not from a template.
We reward producers. Plainly.
We're not a "100% brokerage" that abandons you at the door. We offer a 100% structure you earn through production — and a straightforward split, with real guidance, for agents still growing. No junk fees. No fine print.
Split + Guidance
For agents still building. A straightforward split, plus the tools and the weekly guidance to get you to the 100% structure.
- Weekly Lead Lab — selling, contracts & compliance
- Full tech stack & free training
- A clear path to the 100% structure
Performance 100%
For agents who hit our production criteria. Keep what you earn — freedom you earned through results, not promises.
- 100% structure for qualifying agents
- Full tech, media & broker support
- Priority access to the leadership team
Exact fees and thresholds are tailored to your experience, production, and the support you want. We'll build your plan on the call.
Brokers, educators, and a creative team — invested in you.
Josh Marquez
21+ years in Arizona real estate and a certified CE instructor at Avance School of Real Estate. Josh built HomePros to pair hands-on broker support with useful tech agents actually use, the kind most brokerages can't match.
Danae Marquez
Danae covers contracts and marketing. As a designated broker she knows the forms cold, and she makes sure what you post fits Arizona advertising rules.
Madeline "Maddy" Marquez
Maddy shoots and cuts the content that markets you: listing tours, closing videos, podcast highlights, and reels. Her real estate license means she knows what buyers look for.
Support that feels like family. Numbers that don't lie.
Ten years in real estate, and my two years with HomePros have been transformational. From day one I felt valued as an agent, not a number — cutting-edge tech, accessible brokers, top-tier training, and resources that actually grow your business. If you want a brokerage that supports you like family, talk to Josh and Danae.
The best brokerage I've worked with in over a decade. It's not just fair compensation — it's the unmatched 24/7 broker support, the front-and-back-end platforms, and the best CRM in the industry. The ongoing education and marketing strategy have been invaluable to my growth.
Your CE classes are free. We own the school.
Every HomePros agent takes continuing education at Avance School of Real Estate at no cost — contracts, negotiation, fair housing, and the hours the state actually asks for. Not a partner discount. Our school, our instructors, included with the brokerage.
Frequently asked questions
We're not a "100% brokerage." We offer a 100% structure for producing agents who meet specific production criteria. Still building? Come in on a split, with guidance through our weekly Lead Lab, and work your way there. We believe in earning your freedom through production — not promises.
Yes — through HomePros Advantage. NAR rules prevent NAR-affiliated brokerages from hiring non-REALTOR® agents, so we created a second entity for non-NAR agents. Same systems, same support, same people. Different structure — same mission.
Two layers. First, the tools every serious agent should have: Follow Up Boss for CRM, BoldTrail Back Office for transactions and back office, and Zillow Pro built right into Follow Up Boss. Then the part no other brokerage has — TrueTopProducer, our own platform: AI assistants (Strategy and BINSR), lead-gen funnels, Open House funnels, auto-generated deal cards, and ready-to-post marketing content delivered on a constant basis. Plus our in-house MediaPros team for video, reels, and branded content.
Two paths, kept simple. A Performance 100% structure for agents who meet our production criteria — and for agents still growing, a split with real guidance through our weekly Lead Lab. We'll name the exact numbers with you on a call, matched to your experience and production. No hidden fees.
Constantly. We own Avance School of Real Estate, which offers CE and non-CE classes year-round — and every HomePros agent attends free. Contracts, marketing, negotiation, branding, business growth. We don't just talk about success; we teach it and test it.
Producers. Agents who show up, execute, and treat real estate like a business. If you're disciplined, hungry and open to feedback, you'll thrive here. We build professionals, not passengers.
Fees depend on your chosen program and production level. We tailor your plan to your goals, experience and desired support level. No junk fees, no fine print — just transparent, scalable programs built for growth. We'll walk through the exact numbers on your call.
Ready to build like a professional?
Book a private strategy session with Josh — no pressure, just a real conversation about your business. And yes — the coffee's on Josh.